All of us have periods of fevered productivity in which everything falls into place with ease; but sadly it is
Digital marketing is never short of buzzwords, and marketers are expected to understand the most recent trends and be prepared
Good content has become the cornerstone of a strong marketing strategy for the vast majority of online businesses. While it
For years the number of ads sitting above the organic results on Google’s SERPs was limited to a maximum of
In Google’s endless quest to re-jig and tinker with the layout of its SERPs, its latest move has been to
The new year is well under way now, and so it’s time to look at what is likely to happen
Starting a website is a critical step to getting your business off the ground and catapulting it into the internet
Google has come up with yet another way to rank sites in its index, this time taking advantage of machine
Broadening your SEO horizons is not only a good idea - it's essential. I've always said - if you stand
Do prospects price check your business’s products or services? Do they browse without buying? Are you frustrated your advertising doesn’t
Getting a handle on which ranking factors have the biggest influence over your site’s SEO performance is crucial. And yet
Has your business been penalised for misuse of Schema Markup? Businesses seem to have caught on to the benefits of
You won’t want to hear this. But it’s important to know if your site has suffered traffic (and ranking) changes
A new study by Blue Nile Research gives some fascinating insights into searcher psychology. These tend to confirm my long
Roles in technology sectors are constantly evolving. The role of an SEO is no different. As the internet, social media
There are few people who wouldn’t agree Google’s end game remains the same: To provide users with the best possible
Google isn’t daft. The search engine makes it easy to set up an Adwords campaign. After all, it wants your
Is your business running Facebook advertising campaigns? If you’ve only previously used Adwords, you’ll find there are some significant differences.
By now, small business websites should be delivering a satisfying mobile search experience. Or at least, that’s what Google thinks.
Making sure your business has a mobile compliant site is no longer optional. Don’t just take my word for it.
Are you using the new Adwords Callout extension? If you’re a PPC advertiser you should be experimenting with at least