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Category Archives: Do It Yourself

For those of you wanting to do your own internet marketing

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Reasons Why Your Google Analytics Data Might Not Match Your Facebook Data

Is your business running Facebook advertising campaigns?  If you’ve only previously used Adwords, you’ll find there are some significant differences. You might also be troubled by discrepancies between what Facebook stats tell you compared with your Google Analytics data. It’s frustrating, especially when you are paying for clicks.  Let me […]

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Is Your Site Optimised for Google’s Mobile Search

By now, small business websites should be delivering a satisfying mobile search experience. Or at least, that’s what Google thinks. There’s certainly been plenty of encouragement from Google including the release of its mobile-friendly testing tool. There’s also a Google guide to creating mobile friendly websites which you can find […]

Designing Your Own Logo Tips

It’s probably true to say that a business’s logo is one element of marketing everyone has an opinion on. For some it’s a waste of time. Others will be involved in protracted logo development projects. If you are starting a new business there are more important things to worry about […]

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