Reasons Why Your Google Analytics Data Might Not Match Your Facebook Data

Is your business running Facebook advertising campaigns?  If you’ve only previously used Adwords, you’ll find there are some significant differences. You might also be troubled by discrepancies between what Facebook stats tell you compared with your Google Analytics data. It’s frustrating, especially when you are paying for clicks.  Let me […]

Is Your Site Optimised for Google’s Mobile Search

By now, small business websites should be delivering a satisfying mobile search experience. Or at least, that’s what Google thinks. There’s certainly been plenty of encouragement from Google including the release of its mobile-friendly testing tool. There’s also a Google guide to creating mobile friendly websites which you can find […]