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Category Archives: SEO

Search Engine Optimisation

What Are Paid Links?

When Matt Cutts, Google’s head of Web Spam speaks, people in the internet marketing community listen. On 3 March Google released a video in which Matt details how Google determines what paid links are. What stands out for me is the way he draws parallels between deception via linking and […]

Are Keyword Ranking Reports Worth Doing?

Here’s my question to you. Does your internet marketing consultant supply you with keyword ranking reports? Do changes in rankings correlate with your website traffic? With conversions? With achieving your business goals?  The answer is almost certainly no. Here’s my view. While tracking keywords has its uses, still, keywords by […]