How to Audit Your Website
Do you ever audit your website? In my view, you should do an audit at least once a year. It’s also an essential exercise when redesigning your site or if you feel something is holding it back. A site audit is something you can do yourself, at least in part. Even if you have some […]
Local SEO for Your Business
There are three main messages I want you to take away from this post about local SEO in 2015. The first is that local SEO isn’t a one trick pony; the ranking factors that matter are as complex as any involved in search. Second, that although local SEO, from your point of view, may not […]
How to Update Your Site without Damaging Your SEO
SEO is one of the biggest investments small companies make in their websites. But when it comes to initiating an update of the design, little thought is given to the way in which SEO can be disrupted. It’s possible to seriously damage or enhance traffic depending on the process you use. Boost or Lose Traffic […]
Mobile Ranking Algorithm – Don’t Get Left Behind
Google is experimenting with a mobile ranking algorithm or at least ranking signals. The signals focus on user experience. Relevance still matters of course, but Google wants website owners to deliver sites that work well on mobile devices. Why Mobile Search Matters Mobiles are now the default device for accessing the internet. Google has been […]
The Basics of Keyword Research
Just about every week someone asks me a question about basic keyword research. With the advent of Hummingbird and semantic search, people were too quick to announce the death of keywords. But their significance has changed. And of course, Google is encrypting more search data than ever before making it harder to find out what […]
Online Marketing & SEO Predictions for 2015
Here are my personal predictions for SEO in 2015. Regular readers of my blog won’t be surprised at what I’ve included. Outside of my list there could be a major development from Google, but only Google knows what it is. As a small business owner you must focus on what you can influence and control. […]
What Do Google Layout Changes Mean for Your Business?
I am going to enjoy writing this. The last few years have taught all of us not to take traffic for granted. As you will know by now, my approach is to encourage you to diversify sources of traffic. In particular, it’s essential not to be too dependent on Google’s organic traffic. This isn’t just […]
What Are Paid Links?
When Matt Cutts, Google’s head of Web Spam speaks, people in the internet marketing community listen. On 3 March Google released a video in which Matt details how Google determines what paid links are. What stands out for me is the way he draws parallels between deception via linking and other marketing codes such as […]
Are Keyword Ranking Reports Worth Doing?
Here’s my question to you. Does your internet marketing consultant supply you with keyword ranking reports? Do changes in rankings correlate with your website traffic? With conversions? With achieving your business goals? The answer is almost certainly no. Here’s my view. While tracking keywords has its uses, still, keywords by themselves were never designed to […]
SEO Ranking Factors in 2014
Success drives business owners and marketeers. It’s perhaps then not surprising understanding SEO ranking factors is a major pre-occupation. Not just understanding what factors influence rank in the popular search engines such as Google, but also taking action accordingly. The problem with this approach is that the ranking process is now so complex and subtle […]