Mobile Ranking Algorithm – Don’t Get Left Behind
Google is experimenting with a mobile ranking algorithm or at least ranking signals. The signals focus on user experience. Relevance still matters of course, but Google wants website owners to deliver sites that work well on mobile devices. Why Mobile Search Matters Mobiles are now the default device for accessing the internet. Google has been […]
The Basics of Keyword Research
Just about every week someone asks me a question about basic keyword research. With the advent of Hummingbird and semantic search, people were too quick to announce the death of keywords. But their significance has changed. And of course, Google is encrypting more search data than ever before making it harder to find out what […]
Online Marketing & SEO Predictions for 2015
Here are my personal predictions for SEO in 2015. Regular readers of my blog won’t be surprised at what I’ve included. Outside of my list there could be a major development from Google, but only Google knows what it is. As a small business owner you must focus on what you can influence and control. […]
What Do Google Layout Changes Mean for Your Business?
I am going to enjoy writing this. The last few years have taught all of us not to take traffic for granted. As you will know by now, my approach is to encourage you to diversify sources of traffic. In particular, it’s essential not to be too dependent on Google’s organic traffic. This isn’t just […]
What Are Paid Links?
When Matt Cutts, Google’s head of Web Spam speaks, people in the internet marketing community listen. On 3 March Google released a video in which Matt details how Google determines what paid links are. What stands out for me is the way he draws parallels between deception via linking and other marketing codes such as […]
Are Keyword Ranking Reports Worth Doing?
Here’s my question to you. Does your internet marketing consultant supply you with keyword ranking reports? Do changes in rankings correlate with your website traffic? With conversions? With achieving your business goals? The answer is almost certainly no. Here’s my view. While tracking keywords has its uses, still, keywords by themselves were never designed to […]
SEO Ranking Factors in 2014
Success drives business owners and marketeers. It’s perhaps then not surprising understanding SEO ranking factors is a major pre-occupation. Not just understanding what factors influence rank in the popular search engines such as Google, but also taking action accordingly. The problem with this approach is that the ranking process is now so complex and subtle […]
Are You Forgetting About Mobile SEO?
The statistics are impressive. It’s estimated around 91% of the people on the planet have a mobile phone. 50% of those use their mobile as their primary way to access the internet. About 30% of the searches on Google are made using a mobile device. Mobile search is big news. If you’re one of the […]
Google Authorship Image not Showing Up?
You may have noticed a drop in the number of Google searches being returned that include your authorship image – what’s known in the trade as a ‘rich snippet’. You are not alone. But I must say on balance I am not surprised it’s happened. After all, when there is an opportunity for webmasters to […]
Why we should focus on topics and not keywords
If you’re still optimising your web content for keywords you’re out of date. While for the most part the practice of SEO has evolved, with adjustments here and there, the launch of Google’s Hummingbird represents a revolution in Google’s search capability. Yes, Panda and Penguin and their reiterations changed the direction of SEO, but Hummingbird […]