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logical marketing

Pay Per Click Advertising

 

 

 Pay Per Click advertising is also known as Google Adwords or sponsored links.

These are results that appear the very top and on the right hand side of the search engines.

It has its place in online marketing but can be a real money pit if you’re not an experienced user. It work’s best for specific campaigns where there is a clear offer in place. There are other alternatives available that can work better for new sites looking to build traffic.

Experienced users of Pay per Click Advertising appreciate that there is a real science behind getting good quality clicks. You don’t always have to be the first placed advertiser either. There’s always a trade-off between the amount of traffic you generate and the quality of the clicks. Most DIY advertisers pay too much for clicks because they believe their click through rate should be high. Well it should be at a reasonable level but it’s the conversions that really matter. It’s all about getting the right traffic.

It’s also true that advertising on social media sites such as Facebook has had an impact on the number of advertisers using Adwords. But they are actually quite distinct and it can be confusing knowing which one is the best one to use for your campaign. Facebook does offer excellent audience profiling but isn’t as effective in many situations. Each has its place.

How I Can Help

I offer two services, campaign set up (One off set up) and daily management. Campaign set up works well for people who are just starting out or those on smaller budget. Daily management suits business owners who are using larger budgets or who want full management of a specific campaign.

If I am just setting up a campaign I will run through the mechanics for first time Adwords users so you have the confidence to monitor your own campaign.  In either case your budget is in safe hands.

Why make sure your adwords account is setup correctly? http://carrieannsudlow.co.uk/2013/05/google-adwords-enhanced-campaigns/

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