Pay Per Click Advertising
Pay Per Click advertising is also known as Google Adwords or sponsored links.
These are results that appear the very top and on the right hand side of the search engines.
It has its place in online marketing but can be a real money pit if you’re not an experienced user. It work’s best for specific campaigns where there is a clear offer in place. There are other alternatives available that can work better for new sites looking to build traffic.
Experienced users of Pay per Click Advertising appreciate that there is a real science behind getting good quality clicks. You don’t always have to be the first placed advertiser either. There’s always a trade-off between the amount of traffic you generate and the quality of the clicks. Most DIY advertisers pay too much for clicks because they believe their click through rate should be high. Well it should be at a reasonable level but it’s the conversions that really matter. It’s all about getting the right traffic.
It’s also true that advertising on social media sites such as Facebook has had an impact on the number of advertisers using Adwords. But they are actually quite distinct and it can be confusing knowing which one is the best one to use for your campaign. Facebook does offer excellent audience profiling but isn’t as effective in many situations. Each has its place.
How I Can Help
It’s much less than you might think to have me manage your pay per click account account and work closely with you. I charge a fixed management fee pm, i don’t take a commission from your budget/click spend, you pay Google directly for your clicks. It’s vital know how much your clicks cost, you need to stay in control!
Need to know more before contact me?
The Secret to Creating Successful Adwords Campaigns – https://carrieannsudlow.co.uk/successful-adwords-campaigns/
Why make sure your adwords account is setup correctly? http://carrieannsudlow.co.uk/2013/05/google-adwords-enhanced-campaigns/