Confused by SEO? Wondering why the prices for search engine optimisation companies vary so much? My advice is to pause…. take a step back and get some knowledge before you commit to anything. If someone is offering SEO for £49, once you understand what SEO is about you will realise you might as well keep your £49.
SEO stands for Search Engine Optimisation. It is a series of regular tasks performed to help Google recognise your site for specific keyphrases.
These tasks include:
- Keyword research
- On-site optimisation
- Off-site optimisation
- Fresh frequent content
- Social signals
SEO should be part of an overall online marketing strategy. Always think of search engine optimisation as a link in the Internet marketing chain.
One of the biggest issues you as a business owner face is how to tackle your SEO.
You have two options:
1) Outsource it to an SEO company or expert like myself
2) Do it yourself in house.
You will not be short of search engine optimisation companies promising you the earth, be very wary of such companies, nobody can ever promise you first page organic rankings, if they do they are either just sales people with little SEO knowledge or they want a quick sale from you and have no interest in the long term future of your website.
FACT: Nobody can guarantee to get you on the first page of google unless they are using Pay Per Click. (pay per click are the sponsored google ads, the very top and the right hand column) Not a lot of companies will point this out so be careful about companies that promise you first page listings for ridiculously low prices, it might be google ads rather than SEO or just plain silly SEO tactics that will get your site penalised in a few months.
Here is what google has to say about it:
The simple truth is that if you are looking for someone to manipulate the search engines and get you to the top of Google fast, i’m not the right person for you! I have a great deal of experience knowing how to market websites, and there exists a right and a wrong way of doing it. You can quite easily spam the search engines and get to the google top spots but you will be left heartbroken in months to come when Google has flagged you. Read my blog about SEO in 2013
Good ethical SEO takes time, but worth it if done properly.
Why ask me to help you with your SEO?
I tell you what i do and how i do it….no secrets. You see exactly where your money is being spent and you get to track your google ranking.
I spend time researching and keeping myself trained in Internet Marketing and Googles plans for SEO.
I understand all types of Internet Marketing
There was a time when SEO was all about inserting the right keywords in the right places and getting tons of backlinks to your site, times have dramatically changed and it is vital a site has a full proof Internet marketing strategy that involves many tasks. As well as a search engine optimisation consultant, I am trained in all areas of Internet Marketing.
Need more information?
Read the latest 2013 advice for SEO
Is Google about to kill SEO? Is SEO dead?