SEO stands for Search Engine Optimisation. It is a series of regular tasks performed to help Google recognise your site for specific keyphrases. I personally prefer to call it Search Engine Marketing because since 2012 it’s much more than just optimising the pages of your website.
You will not be short of search engine optimisation companies promising you the earth, be very wary of such companies, nobody can ever promise you first page organic rankings, if they do they are either just sales people with little SEO knowledge or they want a quick sale from you and have no interest in the long term future of your website.
Nobody can guarantee to get you on the first page of google unless they are using Pay Per Click. (pay per click are the sponsored google ads, the very top and the right hand column) Not a lot of companies will point this out so be careful about companies that promise you first page listings for ridiculously low prices, it might be google ads rather than SEO or just plain silly SEO tactics that will get your site penalised in a few months.
Here is what google has to say about it:
What Does Search Engine Marketing Involve?
Search Engine Marketing is much more than filling your page full of the term ‘fridge freezer’ in the hope Google will show grace and rank you high for ‘fridge freezer’! Google are much more smart than that and each month their spam team headed by Google’s own Matt Cutt’s get’s smarter.
This is where we come in, we don’t try and dodge the Google algorithms or use backlinks to give you momentary success to only get your site into oblivion…we agree with Google and we grow our knowledge along side their goals.
Currently Google take into account more than 250 ranking factors when deciding where your site should rank, the diagram below gives you a brief overview.
The simple truth is that if you are looking for someone to manipulate the search engines and get you to the top of Google fast, i’m not the right person for you!
I have a great deal of experience knowing how to market websites, and there exists a right and a wrong way of doing it. You can quite easily spam the search engines and get to the google top spots but you will be left heartbroken in months to come when Google has flagged you.
Good ethical SEO takes time, but worth it if done properly.
Without a doubt the best thing I ever did was to use Carrie-ann Sudlow Consultancy to promote my business online. From day one Carrie-ann and her team have been so helpful and professional. Carrie-ann’s knowledge and ideas have helped me grow and continue to grow. From my SEO to my Facebook ads I feel confident with them in all aspects of my online marketing. I’ve even learnt more about it myself from her. Very easy to work with – with great results. Highly recommended all day long.
Hello Carrie-ann, Once again you have excelled yourself. When we first met and you took on-board patiently our fumbling attempts on explaining what we required our new website to look like, you came up trumps. All who visited it said how easy and attractive it was. To do it a 2nd time with a revamp is just wonderful, with guidance through WordPress and how to gain first pages on Google, which you exceeded. Our business over 3 years has grown from strength to strength and have no other means of advertising, and apart from our hard work and good Customer Service this can only be thanks to our website design, positioning and ultimately yourself. All the best and look forward to many more years of success.
I came across Carries website after a google search as we wanted our company to feature on the first page of google. Within hours we werent only on it but right at the top of the sponsored links on the left hand side!!!!! this coupled with expert advice and regular updates on our sites performance meant our money was well spent. We are totally happy with this service and would recommend her to anyone looking to drive more traffic to their site.
Since meeting Carrie-Ann in 2011 when my business was just an idea on paper I have not only given up my day job (August 2013) but have now moved into adequate business premises. Although I was quite nervous about every aspect of self-employment, Carrie-Ann put an arm around my shoulder and guided me in the right direction. She doesn’t dress things up that they are not, she tells the truth. Not only is she a marketing genius, she is also a fantastic mentor. I am not sure that I would ever have got to the position I am in now without Carrie-Ann’s vision and transparency. When building business relationships honesty is the only foundation and I have received nothing but honesty from the start. The next year will see me buy more equipment and move into the wedding/corporate event marketplace. This is quite a tough nut to crack, but I can stand tall with confidence knowing that with Carrie-Ann’s backing there is very little chance of failure. Thank you for these first few wonderful years and I am looking forward to many, many years of working with this exceptional mentor and friend.
Working with Carrie-ann has been both an education and a surprise. Education because this is her keyword (sorry for wretched pun) as she guides you through the challenge of SEO. She wants to pass on knowledge, which is practical and meaningful, not just mystifying tech-gobbledygook-speak. She never loses sight of the goal, which is to improve our Google ranking. This openness is the surprise element, as most companies in this area like to protect and control their knowledge and keep a client in the dark. Not Carrie-ann, who genuinely has your interests at the forefront of all she does.
Carrie-ann Has helped me find the confidence to start my own business. I had the skills to do my job and Carrie-ann provided the essential missing marketing skills that was needed. I am looking forward to continuing my success after a great start.
Just want to say in the last 6 Months of working with Carrie how much my business has grown. After endless phone calls from companies who would promise me 1st page of google i came across Carrie on google herself and though..if Carrie is on the top page herself then surely she can help me and straight away put my trust in Carrie and she has produced. Help is there when i need it day or night phone or email, anything i need doing its done within hours questions get answered asap. Anyone who is starting a business and wants it to grow the one way is google and the best way for that is Carrie. For as long as i’m in business i will be working with carrie.
Since taking on Carrie-ann’s SEO marketing services my website sales have more than doubled after the first 3 months. Almost every keyword and page she has targeted is on at least page 1 of Google and lifting my overall ranking across my site. The progress is steady and she always provides timely update reports and is always on hand to answer any questions I may have. I’m so glad I came across Carrie-anns website and never chose a company that just rips their customers off.
Carrie is one of the most experienced marketing consultants I’ve come across. She underestimates her own abilities and deserves much credit for her work. Carrie is always honest and upfront about what a website will achieve right from the start. Over time she has gotten me to position 1 on Google for many competitive keywords, keep up the good work
“We needed a specialist SEO consultant to promote our product on the web. Six months on, we are appearing on page 1 in a number of highly competative key words and our traffic has increased considerably. Carrie-ann has worked a treat for our business.”
Since liaising with Carrie my business initial business plan has grew into a reality. She is always very truthful and up front which I feel is needed in marketing for you to get the best response for your budget. Carrie gives a personal touch that you won’t find anywhere else, she will treat your business as her own when it comes to marketing which is really refreshing because whatever industry it is she will do her upmost to understand what it is that you are trying to achieve.
Carrie Ann=success For me and my company Carrie Ann is the reason behind my success. Yes myself and drivers do the driving but the work Carrie Ann does to my website to enable me to get so much enquiries and booking every day is remarkable. I have got from a one vehicle chauffeur to a fleet of chauffeur vehicles in a short space of time cause the work effort and creativity Carrie Ann brings to my advertising and networking is by far the reason I am one of Manchester and the north west leading chauffeur companies.
Hi Carrie-ann Just wanted to email and thank you for coming to enlighten us with your words of wisdom. Your knowledge is refreshing, it’s certainly clear how much effort you put into developing your skills. We were all left with lots to think about. Thanks again.
he advice and analysis Carrie gave me on my website was simply the best I have received from anywhere. It was exactly to clear and straight forward advice i needed. Carrie will tell you exactly what is needed to market your website and how to do it. Most importantly she has a friendly and flexible approach to meet any budget. She showed genuine enthusiasm for my website.