Your Dedicated Internet Marketing Consultant
Get more conversions without sales talk and fabricated theories.
I work as though i’m part of your team. A dedicated service where i never ask for credit.
Get more conversions without sales talk and fabricated theories.
I work as though i’m part of your team. A dedicated service where i never ask for credit.
The Best Thing Since Sliced Bread
Social media is essential to any online business b2b and b2c Let me show you how your business is losing clients by not using social media correctly
Search Engine Marketing
Get this wrong and you’ll pay for the mistake for years. Read of my blogs, you’ll see i predicted all the changes since 2010. I don't promise to get you to the top of Google and let you fail when Google decides you shouldn't be there anymore!
I save you money by identifying waste. Cost per conversion is key here. Google ads can be expensive if not managed correctly. Marketing should always pay for itself!
Digital Marketing that works!
With a forever changing Google world, digital marketing is more important than ever before. Why base the success of your business on a third party company like Google? Get digital...diversify your traffic!
Since meeting Carrie-Ann in 2011 when my business was just an idea on paper I have not only given up my day job (August 2013) but have now moved into adequate business premises. Although I was quite nervous about every aspect of self-employment, Carrie-Ann put an arm around my shoulder and guided me in the right direction. She doesn’t dress things up that they are not, she tells the truth. Not only is she a marketing genius, she is also a fantastic mentor. I am not sure that I would ever have got to the position I am in now without Carrie-Ann’s vision and transparency. When building business relationships honesty is the only foundation and I have received nothing but honesty from the start. The next year will see me buy more equipment and move into the wedding/corporate event marketplace. This is quite a tough nut to crack, but I can stand tall with confidence knowing that with Carrie-Ann’s backing there is very little chance of failure. Thank you for these first few wonderful years and I am looking forward to many, many years of working with this exceptional mentor and friend.
Carrie-ann offers a rare service that’s based on old fashioned values and modern techniques. Carrie-ann is a pleasure to work with and a real asset to our company.
Without a doubt the best thing I ever did was to use Carrie-ann Sudlow Consultancy to promote my business online. From day one Carrie-ann and her team have been so helpful and professional. Carrie-ann’s knowledge and ideas have helped me grow and continue to grow. From my SEO to my Facebook ads I feel confident with them in all aspects of my online marketing. I’ve even learnt more about it myself from her. Very easy to work with – with great results. Highly recommended all day long.
The advice and analysis Carrie gave me on my website was simply the best I have received from anywhere. It was exactly to clear and straight forward advice i needed. Carrie will tell you exactly what is needed to market your website and how to do it. Most importantly she has a friendly and flexible approach to meet any budget. She showed genuine enthusiasm for my website.
Hi Carrie-ann Just wanted to email and thank you for coming to enlighten us with your words of wisdom. Your knowledge is refreshing, it’s certainly clear how much effort you put into developing your skills. We were all left with lots to think about. Thanks again.
Carrie Ann=success For me and my company Carrie Ann is the reason behind my success. Yes myself and drivers do the driving but the work Carrie Ann does to my website to enable me to get so much enquiries and booking every day is remarkable. I have got from a one vehicle chauffeur to a fleet of chauffeur vehicles in a short space of time cause the work effort and creativity Carrie Ann brings to my advertising and networking is by far the reason I am one of Manchester and the north west leading chauffeur companies.
Since liaising with Carrie my business initial business plan has grew into a reality. She is always very truthful and up front which I feel is needed in marketing for you to get the best response for your budget. Carrie gives a personal touch that you won’t find anywhere else, she will treat your business as her own when it comes to marketing which is really refreshing because whatever industry it is she will do her upmost to understand what it is that you are trying to achieve.
Carrie is one of the most experienced marketing consultants I’ve come across. She underestimates her own abilities and deserves much credit for her work. Carrie is always honest and upfront about what a website will achieve right from the start. Over time she has gotten me to position 1 on Google for many competitive keywords, keep up the good work!
We needed a specialist SEO consultant to promote our product on the web. Six months on, we are appearing on page 1 in a number of highly competative key words and our traffic has increased considerably. Carrie-ann has worked a treat for our business.
Since taking on Carrie-ann’s SEO marketing services my website sales have more than doubled after the first 3 months. Almost every keyword and page she has targeted is on at least page 1 of Google and lifting my overall ranking across my site. The progress is steady and she always provides timely update reports and is always on hand to answer any questions I may have. I’m so glad I came across Carrie-anns website and never chose a company that just rips their customers off.
Hello Carrie-ann, Once again you have excelled yourself. When we first met and you took on-board patiently our fumbling attempts on explaining what we required our new website to look like, you came up trumps. All who visited it said how easy and attractive it was. To do it a 2nd time with a revamp is just wonderful, with guidance through WordPress and how to gain first pages on Google, which you exceeded. Our business over 3 years has grown from strength to strength and have no other means of advertising, and apart from our hard work and good Customer Service this can only be thanks to our website design, positioning and ultimately yourself. All the best and look forward to many more years of success.
Just want to say in the last 6 Months of working with Carrie how much my business has grown. After endless phone calls from companies who would promise me 1st page of google i came across Carrie on google herself and though..if Carrie is on the top page herself then surely she can help me and straight away put my trust in Carrie and she has produced. Help is there when i need it day or night phone or email, anything i need doing its done within hours questions get answered asap. Anyone who is starting a business and wants it to grow the one way is google and the best way for that is Carrie. For as long as i’m in business i will be working with carrie.
Carrie-ann Has helped me find the confidence to start my own business. I had the skills to do my job and Carrie-ann provided the essential missing marketing skills that was needed. I am looking forward to continuing my success after a great start.
Dear Carrie, I would like to thank you for the excellent work carried out for us recently. The websites, S.E.O work and designing have been great and we are already experiencing excellent results thanks to your hard work and great advice. I will be recommending you to others in the future and we will also be in touch for more website work ourselves later this month, Many thanks
Working with Carrie-ann has been both an education and a surprise. Education because this is her keyword (sorry for wretched pun) as she guides you through the challenge of SEO. She wants to pass on knowledge, which is practical and meaningful, not just mystifying tech-gobbledygook-speak. She never loses sight of the goal, which is to improve our Google ranking. This openness is the surprise element, as most companies in this area like to protect and control their knowledge and keep a client in the dark. Not Carrie-ann, who genuinely has your interests at the forefront of all she does.
I came across Carries website after a google search as we wanted our company to feature on the first page of google. Within hours we werent only on it but right at the top of the sponsored links on the left hand side!!!!! this coupled with expert advice and regular updates on our sites performance meant our money was well spent. We are totally happy with this service and would recommend her to anyone looking to drive more traffic to their site.
Work with someone who has passion and extensive marketing knowledge – no really..i’m obsessed!
Using knowledge combined with logic, I keep my clients in the loop and ahead in their field
I understand that cash flow has to pay for marketing.
Straightforward Digital Marketing that Keeps You in Control.
I’m not an online marketing company that ties you into contracts and sells pipe dreams.
I’m an independent online marketing consultant that has built my business on reputation.
I can either show you how to market your site or do it for you! You will notice from the first time you contact me i’m eager to pass on my extensive knowledge and help you gain a better understanding of what your site needs.
I help businesses sustain themselves by finding out who your customers are and making sure you’re in front of them! All my clients receive in depth information enabling them to tap into my knowledge and if desired, run their digital marketing themselves.
Please note I do not participate in ‘quick’ ‘spammy’ strategies that give you instant success only to get you penalised in the future, if you want to succeed online you have to do it the right way!
Digital marketing is never short of buzzwords, and marketers are expected to understand the most recent trends and be prepared to harness these new ideas. Enter native advertising. What is it? Firstly, and somewhat confusingly, native ads don’t look like ads. Not in the traditional sense of flashy adverts on web pages that are designed to drive click throughs. Typical native advertising campaigns will blend seamlessly into the background of wherever the campaign is live, on-site or across social media. The idea is the advert is disguised as content that users would be seeking to consume anyway, for entertainment or education purposes. Types of native advertising Most people are familiar with sponsored content. The major entertainment websites often have sponsored videos that are geared towards making their audience laugh, and click the share button. The advert itself is almost secondary to the content; for example a popular humourous video about cats that is actually an advert for cat food. Recommended content is another form of native ad that blends well into the background of web pages. This is something that most people will already be consuming; when you get to the bottom of a news story or feature, there will often be a selection of links under a heading like ‘you might also like’ or ‘from around the web’. Social ads are the third type of native ad that are commonly used by smaller businesses thanks to their accessibility. These adverts appear in people’s social timelines and look like any other shared link to an external site. The wording often works to drive the user to a particular page, tapping into the audience’s need for value. Again, there is the higher likelihood this type of content will be shared, increasing the likelihood of an organically-grown audience. As with the early stages of content marketing several years ago, native adverts have a relatively small following, with only a small percentage of businesses exploiting them thus far. Over time, content marketing has become an essential weapon in a digital marketer’s arsenal and you can guarantee that the same will be true of native ads in years to come. Resources for Native Advertising If you want get serious with Native Advertising you should look at networks such as Taboola, ZergNet, Outbrain, Yahoo, AdBlade and Rev Content. A clever tool to help you disover what others are doing is Nativeadbuzz.com (no affiliation link) Final Comments As with any digital marketing, your audience is precious so think about your values when choosing which native ads to use. Whatever you do online will reflect your brand so a plan is always crucial.
Good content has become the cornerstone of a strong marketing strategy for the vast majority of online businesses. While it may seem simple enough to put together copy that works well, the process is actually far from simple. Rather than just focusing on one type of content, you need to be flexible with regards to what you produce and be prepared to adapt depending on the feedback you receive. Here are five tips for content to ensure that you get content marketing right first time. 1.Generate the ideas This largely involves research, and plenty of it. While it’s quite unlikely that you’ll come up with completely original content, the way in which you present it can make a world of difference. Whether this is by telling a story, showing data, or producing something visually appealing is down to what works best for you. Start your research by looking at what your competitors are doing and gauge how successful they really are. Using online tools is a great way to select a handful of topics that are popular in a particular industry and see what is trending or consistently performs well. 2.Value of an idea Do we have a story? Is the data interesting? Can we make it look appealing? These are the questions you will want to be asking at this stage. Invite feedback from your team and start to get a feel for what will and won’t work for your audience. A good place to start with the value of an idea is to assess its simplicity. Anything too complicated will alienate more people than it engages, regardless as to whether you personally find it interesting. 3.Create the content Everybody will have a preferred process here, and it will vary depending on the type of content that you are creating. Consider design if you’re producing an infographic, and constantly ask yourself if you are presenting data in the most effective way. Also consider mobile compatibility; vast numbers of media consumers solely access the internet through mobile devices and the look and feel of your content on their handset or tablet will contribute to its success. 4.Put it out there Get your content seen; promote! You shouldn’t spend so much time on producing your content that you leave little time for promotion. Consider how you want to market your finished piece; does it translate well to sharing on social media platforms? Is it something that directly appeals to people you already reach in an email list? If your content is interesting enough you can also approach PR outlets for inclusion in more populated national publications. This is a great way to get your content seen by a mainstream audience. 5.Tracking and feedback Learning from the success or failure of your content is key to adapting your strategy for future projects. What do you consider a success? People liking an article? Sharing it? Clicking through to another page? Once you know what you want to happen as a result of your content, you can more effectively analyse the data you mine from it. While there is no sure-fire way to guarantee viral success, these tips for content curation are a good starting point.
Branding is immensely important for digital marketing. It lets you present your business effectively to potential customers and build recognition so that they know what to expect from every engagement with you. But while the impact of your brand on humans may be important, what about SEO? Do you really need to worry about branding when optimising your site for search dominance, or is this something that you can just add to you “guilt list” and just ignore for the time being? SEO and Brand Strength To put it simply, the stronger the branding, the more likely it is to appear high in Google’s SERPs for relevant queries. And yet there is no specific brand-related ranking factor at work here; it has more to do with the fact that the strategies involved in successfully building branding can also lead to a solid search rank. In fact some major brands are not particularly strong at search optimisation at a technical level, yet they still manage to consistently appear at the top of the pile. And this is because a well-established branding exudes authority, generates a great deal of search activity, and allows companies to overcome whatever weaknesses their sites might otherwise have. This is explicitly covered in the guidelines that Google provides to its search quality evaluators. They are told that the reputation of an organisation can be enough on its own to bump a site from a medium to a high rating. Small Business Suggestions This is all well and good for the Apples and the Coca-Colas of the world, but what about up and coming companies which cannot rely on their innate branding clout to maximise their search impact? Building branding from the ground-up will ultimately lead to ranking improvements, but you have to think about all the elements which go into making this a possibility. And while a name and logo are important, they are just elements of a far larger branding picture. You need to think of every detail that defines your business in the public domain, from the fonts and colours you use on your site to the tone of voice you adopt when crafting the copy that appears on it. Even the images you pick will say something about what your firm represents. Search optimisation and branding effectively go hand in hand and if you get the latter right then the former will benefit.