Iain Dances his way into 2015
As a rule of thumb I don’t tend to talk specifics when it comes to clients. But I want to share one success story, because I really believe it will inspire others, especially anyone reading this planning to leave a career, to set up a business.
The Party Tent Company isn’t a long established business. Owned by Iain Griffiths, it’s gone from strength to strength since opening its doors for business in 2012 around the time I first met him. Iain originally had the idea for the business while he was still in fulltime employment: to offer an affordable all year round party solution in Cheshire and beyond. Initially supplying gazebos and marquees for hire, the business is now expanding to offer dance floor hire with or without a marquee.
If ever a person illustrated why business is about people, it’s Iain! The success of the business is largely down to his hard work. He’s living proof if you grab an opportunity with both hands there’s nothing you can’t do with some graft. Iain also understands the importance of marketing – not all business owners do, whether they’re newbies or not. This is important because it allows him to maximise the potential of the business. All this is backed up by customer service that delivers on the marketing promises. This is such a key point to grasp. People often miss it. Iain is always there for customers. End of.
Very much a family man, leaving a successful career behind, could have been a white knuckle ride. Instead, The Party Tent Company is going from strength to strength, just about doubling the size of the business in the last 12 months alone. With a clear and focused business proposition, the business is well placed to make the most of word of mouth recommendations which come in thick and fast. Iain himself says online marketing has really helped get word out about what the business does and why it’s different. It’s allows the business to play to its strengths. Ultimately this means the brand proposition is clear. For my part it’s a pleasure working with someone who is so passionate about what he does and who ‘gets it’.
And this is a man who is a father of 4, with a new baby and wife in Autumn this year. While very much juggling the business and family life, Iain is proof that a good idea well executed will fly! Expanding the business into dance floor hire is part of Iain’s desire to provide solutions to peoples’ party needs: marquees for any size of garden, gazebos, heating and flooring provided. Having now been party (sorry for the pun!) to so many successful events, Iain’s reputation is sealed as the go-to man in Cheshire, Liverpool or Manchester for dance floors, marquees and more.