Calvin Mistry
Google Ads PPC Account Manager
Calvin enjoys working closely with clients, understanding their businesses and figuring out how to get the best out of their marketing. He has experience across PPC and digital marketing and particularly enjoys the problem solving side of the job.
He likes looking at the numbers, figuring out what is actually going on and then turning that into something useful for the client. He also believes that having a good relationship with clients is just as important as getting the numbers right.
Skills: Google Ads, PPC, paid search, account management, campaign management, reporting, optimisation, keyword research and client relationships.
Talent: Communication!
If you could describe your personality in one word what would it be?
Competitive.
Whether it is work, football or running, I definitely like a bit of competition.
I started running more seriously recently and I would say I am probably better than the average runner now, which I will happily tell anyone who asks.
What made you choose marketing as a career?
I like that there is a bit of everything in marketing.
There is the creative side, but there is also the analytical side where you can look at the numbers and actually see what is working.
I particularly enjoy PPC because there is always something to improve. I like looking at an account, figuring out where things could be better and then seeing whether the changes actually make a difference.
I also enjoy working with clients. Every business is different, so you are always learning something new.
If you could describe your boss in one word what would it be? Don't be shy, she can take it.
Caring.
From the first time we spoke in my interview, she stressed how much she cares about her employees, which was really nice to hear.
If you could change one thing about the world what would it be?
Get rid of VAR.
I could give you a serious answer about world peace or something, but realistically, football would be a much better place without VAR.
Nothing beats celebrating a goal and then having to wait three minutes to find out if someone's toenail was offside.
Lastly, where do you see the world of marketing going?
Down the AI rabbit hole.
AI is obviously going to become a massive part of marketing. We are already seeing it everywhere, from creating content and ads to analysing data and helping with campaign optimisation.
I think the interesting part will be seeing how businesses use it without everything starting to feel exactly the same.
AI can make things quicker, but I still think there needs to be a human element behind the marketing. Otherwise, we are going to end up with thousands of brands producing the same content, written by the same AI, for people who are also probably using AI to ignore it.
So yes, I think we are heading down the AI rabbit hole. I just hope we don't disappear completely down it.