Lydia Iddon
Social Media Account Manager
Lydia is a creative and strategic social media professional with a flair for the unexpected. With extensive experience in Fashion, Events, and influencer management, she has a proven ability to build and grow brands, bringing energy, personality, and strategic insight to every campaign. Lydia excels at developing strong relationships with brands and teams, creating content that is both authentic and visually compelling, and driving engagement across diverse industries. Her combination of creativity, experience, and collaborative approach consistently elevates brands and their digital presence.
Skills: Social media management, brand growth, content creation, asset design, graphic design, Photoshop, paid ads, influencer management, brand collaborations, PR strategy, photoshoot direction, campaign planning, event management and design, marketing strategy, and audience engagement.
Talent: Friendly, creative, and enthusiastic, Lydia thinks outside the box to turn ideas into campaigns that feel authentic and engaging.
If you could describe your personality in one word what would it be?
Bubbly. Random, creative, and always ready to bring a little spark to everything I do.
What made you choose marketing as a career?
Marketing lets me combine my creativity with strategy. I love bringing ideas to life visually and through storytelling, and my experience in fashion events, influencer management, and brand partnerships allows me to create campaigns that are fun, engaging, and effective.
If you could describe your boss (Carrie-ann) in one word what would it be? Don't be shy, she can take it.
Empowering. She inspires confidence, encourages creativity, and always supports bold ideas.
If you could change one thing about the world what would it be?
More fun and openness! If people embraced creativity, randomness, and being themselves a bit more, the world would be a brighter, more exciting place.
Lastly, where do you see the world of marketing going?
Marketing is becoming more authentic, visual, and personal. People want to see the real side of brands - their stories, personalities, and quirks. I encourage clients to share genuine moments and behind-the-scenes content, which not only boosts engagement but also builds lasting connections between brands and their audiences.