I have been in business since 2008. I am very loyal to all my clients and don't believe in shouting about my success when working with them, it doesn't sit right with my values. Below is a few comments from some kind clients. I will never ask for these so please be aware of this when asking for examples of my work. Have a good look round my site and come on a call with me. You'll soon have faith in my knowledge and ability to help you.
Meet My Fabulous In-house Team
Let's ChatYour in-house marketing team who cares
All UK based and full-time
When I launched in 2008 it was just me, it took me a long time to hire a team because I was against being seen as a marketing agency. I have always wanted to give a dedicated service that’s personal, I also don’t agree about taking credit for clients success, it doesn’t sit right with me.
Over the years I have built a team of talented individuals that care about the business just as much as me.
They are all in-house, full time, we do not outsource.
Let me introduce my superstars who along side me will look after you and your business.
Carrie-ann Sudlow (FCIM)
CEO
Carrie-ann has been in digital marketing since 2008. She has been awarded fellow status by the chartered institute of marketing for her long service to the profession.
Carrie-ann is extremely proud of her reputation as the straight talking, logical digital marketing expert who is able to quickly grasp the needs of her clients and create a solution that doesn't break the bank. Her dedication to small businesses and the need to pay for marketing with cash flow sets her apart from others in her industry.
Skills: SEO, Adwords, Social media, data analysis, marketing strategy, mentoring, consultancy, email marketing, reporting, public speaking, ROI analysis, persona marketing, marketing psychology, web development, UX analysis, site audits, marketing audits.
Talent: Gives the most honest and straight forward advice you’ll ever receive.
Emily Baynes
Marketing Executive & Team Manager
Emily joined the company from a background in business development. Emily is able to implement robust strategies within the company that allow the team to meet deadlines and maintain a high standard of work.
Emily is a compassionate leader within the company and a instrumental part of all client communications. Emily knows exactly what's happening with all client campaigns at all times.
Skills: Google adwords, data management, process management, google analytics, Wordpress development, content writing, email marketing, google shopping database and API.
Talent: Can talk faster than any terms and condition radio ad. She gets things done and never misses a deadline.
If you could describe your personality in one word what would it be?
Compassionate
What made you choose marketing as a career?
I didn't, it chose me. I believe things happen for a reason and I have loved being part of a fantastic team and learning about the world of marketing and how fast it changes.
Since working in digital marketing, I have learned that I can be creative and organised, and I love creating new processes and systems to make better workflows.
If you could describe your boss (Carrie-ann) in one word what would it be? Don't be shy, she can take it.
Reactive and driven (sorry, I had to choose two)
If you could change one thing about the world what would it be?
Tax
Lastly, where do you see the world of marketing going?
I think SEO and Google ads will lead the marketing industry, there are many tools available however, people still need agencies to research and deliver data.
Social media is something that most people can/will do themselves with all the readily available tools and software, for example: ai and creative software like Canva. Social media is all video content now. That being said, people can be too close to their business and need people like us to create media that converts.
Jake Buytenhuys
Head of SEO
Jake has a wealth of SEO knowledge and has earned his place as a head of SEO. A highly respected member of our close company.
His attention to detail allows Jake to get sites ranking and on the right side of Google.
With his calm nature, Jake is able to educate clients on all things SEO whilst keeping them in the loop as to what he is doing and why.
Skills: SEO, SEMrush, data analysis
Talent: Carrie-ann was won over by Jake's smile from the start. An honest smile that lights up any room.
If you could describe your personality in one word what would it be?
Balanced
What made you choose marketing as a career?
I just sort of fell into SEO it to be honest due to ecommerce experience but I love it.
If you could describe your boss (Carrie-ann) in one word what would it be? - Don't be shy, she can take it
**** but guessing you can't use that so... Busy
If you could change one thing about the world what would it be?
More empathy. We are all just trying to get through 'life'
Lastly, where do you see the world of marketing going?
In the short term I think personalisation will become massive to give each user an individual experience. In the long term I think marketing will be a fully immersive experience for the end user using augmented reality, virtual stores and interactive ads. All powered by AI but you need the skills to use the AI. That's where we fit in.
Mya Ridgway
Head of Social Media
Mya has been with the company 8 years and is a key supporter of what Carrie-ann and her company stand for. Mya is one of the most experienced social media experts you will come across and enjoys regular invitations to speak on mainstream TV and radio channels.
Skills: All social media channels, Google analytics, social ads, strategy, content, marketing strategy
Talent: As the longest member of the team she’s put up with Carrie-ann far too long. Mya needs a medal.
If you could describe your personality in one word what would it be?
Silly
What made you choose marketing as a career?
It's not something I planned, it just caught my attention when I was considering an apprenticeship all those years ago. I liked the idea of working in an industry where no day will ever be the same.
If you could describe your boss (Carrie-ann) in one word what would it be? Don't be shy, she can take it.
Temperamental.
A bit like Marlin from finding memo, can be grumpy but very loving and nurturing.
If you could change one thing about the world what would it be?
Less drama in the world. There's so much fighting and uncertainty at the moment that it can feel a bit dark.
Lastly, where do you see the world of marketing going?
I think anyone can be in influencer now, so that area of marketing may lose popularity in time. I think the culture will still exist, but it will look very different, who knows! I also believe that AI will become more prominent and static content will continue to decline.
Zac Phillips-Hemming
Head of PPC
Zac has an extensive background on Google ads. You will find Zac highly experienced and focus on saving clients money and increasing their ROI.
Skills: Google Ads, PPC, Data, Conversion tracking
Talent: The most calming and confident communicator
Fun Fact: Zac Starred in a Harry Potter movie
If you could describe your personality in one word what would it be?
oof i dunno, empathetic, kind, hard-working, overthinker, incredible, outstanding, fantastic pick one
What made you choose marketing as a career?
It fits my skillset, helping businesses make money will always be useful, it is stimulating and rewarding.
If you could describe your boss (Carrie-ann) in one word what would it be? Don't be shy, she can take it.
Talented, compassionate, a bit nuts
If you could change one thing about the world what would it be?
Literally, as in I could wave a magic wand? change human nature to something a bit more compassionate - i.e. desires to pool to resources to sort out hunger, get rid of inequality / resolve conflict. super cliche but if you did give me one thing to change, that'd be it. lots of problems could be solved if individual desire to make more money/get more power didn't trump a lot of things... there's some irony there with being in marketing hahaha.
Lucy Sears
Client Manager
Lucy has a strong background in client and project management for fast paced marketing agencies.
A passion for supporting clients to realise their brand’s full potential, driven by a tenacious work ethic and bubbly personality.
Lucy works best as part of a team, with each day spent working tirelessly to ensure clients and the wider team are happy, keeping the team on track.
Talent: Lucy is the first person at the bar at the Christmas party, all round creative, painter, can play multiple instruments.
If you could describe your personality in one word what would it be?
Bubbly people person
What made you choose marketing as a career?
I'm creative and enjoy helping people and business' grow
If you could describe your boss (Carrie-ann) in one word what would it be? Don't be shy, she can take it.
A free spirit
If you could change one thing about the world what would it be?
More kindness and empathy - people to treat others the way they want to be treated.
Lastly, where do you see the world of marketing going?
A continued shift by the younger generations towards short and fast video content / trends on social media. Attention spans and receptiveness to marketing campaigns to continue to decline. AI content to become ever more prominent. A greater focus on building brand affinity and customer experience.
Chloe Hodgenia
Social Media Account Manager
Chloe's shy nature should not be overlooked. She is a force of nature and has an excellent creative eye.
Chloe is able to visually represent clients brands in a way that represents their values. Chloe is able to create social media assets and content that resonates with audiences in over 160 industries.
Skills: Social media management, asset design, animation, graphic design, photoshop, paid ads, content creation
Talent: Restores our faith in humanity with her genuine nature.
If you could describe your personality in one word what would it be?
Kind-hearted.
What made you choose marketing as a career?
I’ve always loved being creative, especially when it comes to visuals. Marketing lets me bring ideas to life through posts, branding, and storytelling.
If you could describe your boss (Carrie-ann) in one word what would it be? Don't be shy, she can take it.
Strong. I see her as a really strong person as she is always confident in what she does.
If you could change one thing about the world what would it be?
If I could change one thing about the world it would be kindness. If the world was kinder to each other a lot of problems would be solved and it would be a nicer place to be.
Lastly, where do you see the world of marketing going?
I think the world of marketing is becoming a lot more visual and personalised. Brands are needing to become much more personal with their audience by sharing more video content of themselves and their business to show they are relatable. People want to see the real side of a business. I am asking a lot more of my clients to share videos of them speaking and it has increased engagement and interest.
Eliot Ferrier
SEO Executive
Eliot operates in a technical world where he is able to make Google fall in love with our clients websites by focussing on those all important ranking factors.
Skills: SEO, SemRush, Wordpress, Shopify, Wix, tech optimisation, onsite optimisation, core vitals, strategy. keyword research
Talent: Eliot is a kind soul who cares very much about clients happiness. He wants your business to do well and is fully understanding of obstacles small businesses face.
If you could describe your personality in one word what would it be?
Enthusiastic, I'm always happy to get involved no matter what it is.
What made you choose marketing as a career?
I liked the fact that it's a fast-paced and agile industry, what you learn today may be outdated tomorrow. It's a role that requires creative solutions, there's no one size fits all solution.
If you could describe your boss (Carrie-ann) in one word what would it be? Don't be shy, she can take it.
Caring, Carrie-Ann really takes onboard how you're feeling and tries to find actionable solutions or help if possible.
If you could change one thing about the world what would it be?
For everyone to be able to be just as productive, but without any stress.
Lastly, where do you see the world of marketing going?
I see AI becoming more involved, not replacing human input completely but to act as a sidekick to bounce ideas off and help come up with strategy. I think that all marketing roles will still need people, I can't see AI replacing us completely.
Dan
Google Ads Executive
Dan is a highly driven Google ads expert who gives a lot of thought into data and attention to detail. Dan is technically driven and able to make sure clients campaigns are optimised correctly every day.
Skills: Google ads, Google analytics, data studio
Talent: Dan is very compassionate and a valued member of the team. His quiet nature should allows him to think through challenges clearly and create solutions quickly.
If you could describe your personality in one word what would it be?
Relaxed
What made you choose marketing as a career?
Marketing is the kingpin for almost all businesses, these days you can set up a website in a matter of hours, implement some form of marketing and get your first sale/lead the same day. It can be really fun and you can really make a difference.
If you could describe your boss (Carrie-ann) in one word what would it be? Don't be shy, she can take it.
Unconventional
If you could change one thing about the world what would it be?
More sun, less crime & more cockapoos
Lastly, where do you see the world of marketing going?
I think we will see the introduction of easy to set up, all-in-one, multi-platform AI driven marketing campaigns, we have already seen hints of this in some areas of marketing, but as they do now, will perform worse than manual campaigns
Benjamin Nuttall
SEO Executive
Ben has been working in SEO for the past 3 years. With a background in engineering, he’s experienced in fixing any kind of technical issue on a wide range of websites
Skills: SEO, tech optimisation, onsite optimisation, core vitals, Google analytics, web development, content, strategy
Ben is a big fan of Muay Thai (sport) and mai tais (drink). He loves scuba diving and has seen over 50 sharks.
If you could describe your personality in one word what would it be?
Kind
What made you choose marketing as a career?
The freedom to be able to work remotely and help clients make more money online.
If you could describe your boss (Carrie-ann) in one word what would it be? Don't be shy, she can take it.
Driven
If you could change one thing about the world what would it be?
Open borders, so people can easily travel around and no one gets annoyed about it.
Lastly, where do you see the world of marketing going?
Marketing is going to be leaning towards brand identity, so your customers can resonate with a brand, and automation so mundane tasks can be completed easier which should hopefully result in more time spent on meaningful marketing activities which have the biggest impact
Max
SEO Executive
Max is a very confident part of our team with a specialism in SEO.
Skills: SEO, tech optimisation, onsite optimisation, core vitals, Google analytics, web development, content, strategy
Talent: The quiet one that surprises us all with his capabilities.
If you could describe your personality in one word what would it be?
Reserved
What made you choose marketing as a career?
I like how marketing offers very big and complex issues with many variables however the best solutions are often the most simple
If you could describe your boss (Carrie-ann) in one word what would it be? Don't be shy, she can take it.
Direct
If you could change one thing about the world what would it be?
Longer weekends
Lastly, where do you see the world of marketing going?
I think marketing will become more personal and custom to the end user with advances in AI and LLMs, I think this will change how users use search engines becoming more conversational and specific rather than searching for broader terms.
Tom Davison
SEO Executive
Tom is a gentle soul with an eagerness to master his chosen profession, SEO.
Skills: Tech SEO, onsite SEO, core vitals, content writing, GA4, data
Talent: Tom loves to ski and has skied in 13 different countries, across 4 different continents
If you could describe your personality in one word what would it be?
Conscientious
What made you choose marketing as a career?
I enjoy being creative and analysing data.
If you could describe your boss (Carrie-ann) in one word what would it be? Don't be shy, she can take it.
Determined
If you could change one thing about the world what would it be?
I think if people were more considerate and forgiving of others we would all be a bit happier.
Lastly, where do you see the world of marketing going?
I think AI will continue to help marketers improve their efficiency, but we'll see consumers seeking more authentic and personal experiences.
Jamie Williams
PPC Executive
Jamie is a highly determined Google Ads expert with 3 years of experience helping small companies grow! With a background in fashion and agency work he's up for any challenge!
Skills: Google Ads, PPC, Dealing with clients
Talent: Spent the last 2 years putting up with Welsh rugby and trying to watch every game.
If you could describe your personality in one word what would it be?
Excitable
What made you choose marketing as a career?
I really enjoy creating something from nothing, it can be so amazing turning an idea into reality and marketing let's me do that!
If you could describe your boss (Carrie-ann) in one word what would it be? Don't be shy, she can take it.
Unconventional
If you could change one thing about the world what would it be?
A sunnier and hotter United Kingdom!
Lastly, where do you see the world of marketing going?
I see it becoming much more competitive, people are starting to really see the benefits of opening up your business to the world wide web and marketers will need to be more on their game and more innovative!
David Bailey
Web developer
David is the go to for all the teams and clients web development work. His days are filled with clients web builds, coding issues and graphic design requirements.
David looks after the clients that vary from needing a new website or printed brochure to needing videos editing.
Skills: Coding, web development, graphic design
Talent: His shy nature brings calm and serenity to the team.
If you could describe your personality in one word what would it be?
Calm
What made you choose marketing as a career?
I enjoy the process of bringing ideas to life and thinking of ways to tell a story that no one else has told before.
If you could describe your boss (Carrie-ann) in one word what would it be?
Caring
If you could change one thing about the world what would it be?
Less drama and hate
Lastly, where do you see the world of marketing going?
That TV marketing will only focus on products we buy and things we read and watch. So the adverts you see on tv will be different for each household and person
Niamh
Social Media Assistant
Niamh has a very gentle nature, she is always smiling.
Skills: Creativity, social media assets, social media ads
Talent: Everything Pokemon
If you could describe your personality in one word what would it be?
Enthusiastic
What made you choose marketing as a career?
I chose marketing because it allows me to be creative while helping businesses connect and grow.
If you could describe your boss (Carrie-ann) in one word what would it be? Don't be shy, she can take it.
Determined
If you could change one thing about the world what would it be?
If I could change one thing about the world, it would be for people to be kinder to each other. A little kindness can go a long way.
Lastly, where do you see the world of marketing going?
I see marketing becoming even more personalised, which will help customers connect with brands on a deeper level. I also think that AI and automation will play a bigger role in streamlining tasks, making it easier to reach the right people in the right way.
Amelia Connolly
Social Media Account Manager
Amelia is creative and a great copywriter. She is able to bring posts to life through storytelling.
Skills: Social media management, graphic design, copywriting.
Talent: Amelia makes amazing banana bread however, she did once accidentally blow up a microwave.
A naturally shy person but as soon as you get her talking on subject she likes she can talk the hind leg of a donkey.
Roger Clarkson
Accounts & Invoicing
Roger works closely with the team to ensure all accounts and finances are where they should be.
Roger is a massive foodie and loves trying new things.
Roger is the sensible aid to Carrie-ann and always keeps her grounded.
Tam
Operations Director
Internal systems and processes
Talent: The kindest soul you’ll ever meet.
Let's start with a free 1-2-1 with me
Making people happy is what makes me happy:
We have been working with Carrie-Ann Sudlow Consultancy for the past 7 months now. We took the decision to outsource our marketing requirements, to ensure that we had more control over achieving our marketing KPI's month on month. We have been delighted with the service, and the outcomes that we have achieved since hiring Carrie Ann and her team. Their analytics based approach is very in line with our expectations on leveraging data driven metrics to achieve success. They have helped us completely re-build our marketing lead funnel, and the whole team are consistently responsive and pro-active in our day to day interactions.
Carrie-Ann is a force of nature. She is dedicated to her clients and always striving for the best possible results. She is knowledgeable with all the digital marketing matters, always updated with the latest tech/digital trends which allows her to stay on top of the competition. Carrie-Ann has an extreme attention to details which is unmatched and that reflect in the quality of the work she provides. Since working on our SEO with Carrie-Ann, our KPIs have been improving constantly on a monthly basis, with an astonishing ROI! Since I first connected with Carrie-Ann I felt I could trust her which for me is the most important thing before starting a working relationship. I will always recommend Carrie-Ann!
I have had mixed experiences of companies offering SEO over the years and Carrie-ann Sudlow was recommended by my web designer. Previous experiences with SEO companies usually consisted of a flurry of activity immediately post engagement and then a rapid fall off in contact and results, along with regularly changing account managers which breaks any continuity. From the get go Carrie-ann was full on and direct which is what exactly what I needed. Someone who gets it done!
Contact has always been regular with detailed monthly reports and phone calls or live video link as needed. Any queries or questions always get an immediate response and the results since engagement have been remarkable. I used to have sizeable AdWords budget but over the last few
years organic leads have increased to such an extent that AdWords have been paused permanently. So a massive saving and her work more than justifies the cost!In conclusion I would have absolutely no reservations in recommending Carrie-ann Sudlow Consultancy for SEO work.
Carrie Ann transformed the performance of our business by working tirelessly to massively reduce the cost per sale from £36 to less than £0.10. I’d recommend their services to anyone who is serious about increasing the leads or sales generated through their website.
Carrie Ann equals success for me and my company. She is the reason behind my fast growth. Yes myself and drivers do the driving but the work Carrie Ann does with my marketing and on my website to enable me to get a volume of enquiries and bookings every day is remarkable.
I have gone from a one vehicle chauffeur to a fleet of chauffeured vehicles in a very short space of time because of the effort and creativity Carrie Ann brings to my marketing. She is by far the reason I am one of Manchester and the North West’s leading chauffeur companies.
We needed a specialist SEO consultant to promote our product on the web. Six months on, we are appearing highly across all search engines and on page 1 in a number of highly competitive key words for our sector. Our traffic has increased considerably. Carrie-ann has worked brilliantly for our business.
A very valuable service - Carrie-Ann has significantly improved our SEO rankings within a short period of time. We enjoy working with her and her team - we would have no hesitation in recommending her to anyone.
Over the years I've owned and ran various businesses, one of them very big, and am used to hiring and firing staff. I've "worked" with or hired a lot of different (so called) web designers, seo experts etc.
David was a very pleasant surprise in comparison. Knowledgeable, thorough, helpful, patient, approachable, understanding. Refreshing. I would not hesitate to recommend him or your company to anyone seeking a website, seo etc services. He made what started out as a stressful situation enjoyable and educational.
Carrie-Ann Sudlow Consultancy is an excellent company.
Whole team are consistently responsive, they are innovative, knowledgeable, professional and fantastic value for money. They go above and beyond expectations.
Carrie-Ann Sudlow is totally genuine, extremely helpful, and she cares about you. She becomes an asset from the outset. I'm very happy indeed.
I can genuinely highly recommend Carrie-Ann Sudlow and her team, who have dedicated and tailored themselves to exactly what I wanted, Look no Further.
It's been a really insightful process for us speaking with many agencies and consultancies and your approach and ethos impressed me far more than anyone else.
I would like to express my sincerest appreciation for the superb ongoing Search Engine Optimisation campaign that Carrie-Ann Sudlow Consultancy have conducted for the Association of Tourist Attractions in Kent. Your expertise and dedication have seen a great improvement in our organic search results. Thanks to your meticulous efforts, our visibility has greatly increased, enabling potential visitors to easily find and learn about the incredible tourist attractions in our region.
I am incredibly grateful for the impact your consultancy has made on our organisation and would highly recommend Carrie-Ann Sudlow Consultancy to any business/organisation in search of effective digital marketing solutions.
I would like to share My feedback regarding the quality of service I have received so far from Carrie-Ann's company.
I work closely with a lady called Mya and she has been helping Me create the perfect social media accounts for My brand for a few months now. Mya is extremely responsive and reliable and has succeeded in creating the most amazing visuals for My account. She is very creative and is constantly improving and adjusting her approach and style to exceed My expectations and provide top quality service. I depend on Mya totally when it comes to My socials and I know that all I need to do is suggest an idea and she would take care of the rest impeccably. I highly recommend working with Mya and I always look forward to the amazing visuals she will come up with next.
I received consultation with Carrie for my social media art businesses, she was not only a pleasure to talk to, but had an in depth understanding of how I needed to grow and develop my business. Would definitely recommend and will reach out again!
This is my first time writing a review, because I am so happy to be working with these amazing people. Very professional, they treat you as an individual case and know you inside out, your brand, your personality, and create content accordingly. Carrie-Ann is efficient, straight to the point, knows what she is doing and what works and what doesn't. You can tell she is running this agency out of passion. And Mya is a GEM!! Not only is she good at giving ideas and creating content, but she is also super fun to work with, very educated and very empathetic too.
Carrie Ann Sudlow and her team have been working on delivering more organic traffic to Skylark Galleries’ website since April 2022, with the aim of both raising the profile of our artist-led gallery and increasing sales to the online gallery, a relatively new innovation that complements our long-established Southbank gallery
During that time we have seen steady increases in traffic to our website and online sales.
Added to this we have also seen an increase of visitors coming to our physical gallery in Gabriel’s Wharf who mention that they found us online.
Carrie-Ann’s team provides a monthly report and a video walk through in easy-to-understand language, which is much appreciated. The team members are very approachable, and are always happy to explain anything that we don’t understand.
Over time we have seen how valuable this support is to our business.
We are very happy to recommend Sudlow Marketing to others
Carrie-ann has been managing our SEO since 2021 ( and currently does!) when I joined Innovative Trials as Marketing Manager. Their work has been PHENOMENAL and one of the main reasons our website increased inbound enquiries by 150% YoY in 2021, 200% YoY in 2022 and 70% in 2023. They managed to push into the Top 5 or 10 in all the most important Keywords for our industry ( and I am not talking about PPC adverts here)! I love the monthly reports we receive that contain incredibly useful information about our website vitals, the work that has been done the previous month and the work that will be done in the upcoming months. Considering the great work they have done in SEO we decided to start PPC campaigns with Carrie-Ann, as it was the right time to link paid campaigns and organic searches. Another great experience here with Zac always looking after us and being incredibly responsive to all our requests. We are now in the final process of creating a new landing page for one of our clients and I personally worked with David on this project which has run smoothly so far! Like Zac, David has been incredibly responsive to any of my requests, we had several calls to review the LP and we are pretty much ready to finalise it.
I have worked nearly 10 years in marketing and Carrie-ann is the best out there for cost/quality of work.
How did I find her? Via a Google search... "probably" meaning that they are pretty good at it :)
I just wanted to say that my home page is back!! And ranking even better than before!
Thank you so much for your quick and effective intervention. I'd have been lost without it!
I'm so happy and relieved, thank you!
