The world of social media marketing can be a daunting and confusing place. The digital sphere is so fast-moving, with new developments being made constantly that you need to incorporate into your digital strategy in order to stay on top of the game. Interestingly, as one of the most effective marketing strategies, video marketing has been consistently overlooked, but it is likely that you already have some knowledge of video, even if you think you don’t.

Video marketing

The prevalence of smartphones means that almost everyone always has a camera, and so it is very likely that you have recorded at least a few clips here and there and shared them with your friends, or uploaded them to your social media platforms. Video is a great medium for recording informal content, allowing you to quickly communicate a message in a personal and engaging way, and this is exactly how you should view video content for your business. If you start to view it as a promotional tool, you’re going in the wrong direction. Your audience won’t want to feel as though they’re watching an advert – instead they want to connect with your brand in a meaningful way.

The key benefits of video

Your audience will love being able to hit play and easily engage with a piece of content, rather than having to spend time reading large blocks of text. Video can also increase emotional connections between you and your audience, which is an excellent way to build trust and to stand out from the competition within your industry. Length and subjects for each video will depend on your business and will, naturally, require a bit of trial and error. Remember to keep your target audience in mind, experiment with your creativity, and keep things fun and professional, and you should soon begin to see the benefits of incorporating video into your social media marketing strategy.