Why it’s Important to Track Your Site Visitor’ …
I’ve just written a piece for my blog that includes reference to the overall journey your prospects might make be...
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Mobile Ranking Algorithm – Don’t Get Left Behi …
Google is experimenting with a mobile ranking algorithm or at least ranking signals. The signals focus on user expe...
Read MoreIs Emotional Marketing at Christmas Emotional Blac …
The run up to Christmas is marked by the annual onslaught of emotional TV advertisements. This year has been no e...
Read MoreMarketing Your Website in 2015 – Part 2
As we approach the end of the year, I just want to build on some of the things I said in September about the direct...
Read MoreWhy You Need Social Media for Customer Service
Social media is turning into the first port of call for customer queries, both good and bad. If managed properly yo...
Read MoreHow to Sell More on Ebay
Speaking to clients over the last 2 to 3 weeks it was clear a number had seen their eBay sales fall off a cliff. Pr...
Read MoreSocial Media – Be Human, Not Annoying!
I’ve often said social media requires a light touch. Businesses can be technically proficient on social media, ...
Read MoreGet More Visibility from LinkedIn Pulse
If you run a B2B business and aren’t already experimenting with LinkedIn Pulse, you could be missing a trick. Pur...
Read MoreThe Basics of Keyword Research
Just about every week someone asks me a question about basic keyword research. With the advent of Hummingbird and s...
Read MorePenguin 3.0 Update Confirmed
The much anticipated Penguin 3.0 rollout began on 17 October and is expected to be completed over the coming weeks....
Read MoreDoes Your Content Strategy Work?
If you run a small business, it’s important your marketing is realistic. What works for large companies with well...
Read MoreFacebook Atlas Advertising
It’s fair to say I was an early fan of Facebook’s advertising offer and the later launch of its remarketing too...
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