Digital Marketing You Should Be Doing in 2022
If you have been thinking about refreshing your approach to digital marketing 2022 has the potential to be the year...
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Improve your user experience, jump-start your SEO
A new study on ranking factors has some interesting results. While it reinforces the critical importance of link bu...
Read MoreThe Importance of Open Graph Tags
Open Graph tags are code (technically, ‘meta tags’) that are added to your website to describe key aspects of y...
Read MoreHow to target multiple keywords with one page
Optimising pages for a single keyword can result in several different issues that may have a negative effect on you...
Read MoreThe importance of customer personas
Persona marketing is completely revolutionising digital marketing and for good reason. With the potential to double...
Read MoreWhy I Have Been Shouting About Semantic Search
Let’s be honest, you can feel as though you’ve finally figured out the SEO game and then suddenly another conce...
Read MoreAre you ready for Google map ads?
It’s a well-documented fact that in the coming years there will be more mobile than desktop users. In the adv...
Read MoreWere you affected by penguin 4.0?
After years of engineering at Google Towers, the latest Google Penguin update has finally arrived. One of the most ...
Read MoreThe Secret to Creating Successful Adwords Campaign …
Are you frustrated by the results of your Adwords’ campaigns? If so, you’re not alone. Adwords’ increasin...
Read MoreMy Holistic Approach to Digital Marketing
If you want to grow an oak, you have to plant an acorn. This is a core tenet of the approach I take to digital mark...
Read MoreThings to Consider When Doing Keyword Research
Keyword research – an overview There are plenty of things to think about when researching the best keywords t...
Read MoreHow to focus on what’s important
All of us have periods of fevered productivity in which everything falls into place with ease; but sadly it is not ...
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